Your company identity is the face of your business. It helps generate loyalty from your clients and make your employees proud to work for you.
The core idea behind a corporate identity is that in everything your organisation does, everything it owns, and everything it produces, it should project a clear idea of what it is and what its aims are.
As products and services are becoming increasingly similar your company logo needs to be unique and reflect your company’s values and personality. When a logo has a strong concept, is simple in form and well executed, is recognisable and memorable, it will stand out from the rest and help convey your business message to your customers and ultimately helps sell your product and services. Then, over a sustained period of time, managing and developing your company identity into a brand will help establish emotional ties with your audiences and become your company's most valuable asset.